Day 107: SBI bubbles web-site to the top

I have not written anything on this blog for sometime because I've been busy constructing a new web-site called www.short-stories-help-children.com.

Back in November of 2006 I came across an opportunity to acquire an existing web-site that had a strong following in the Greater Toronto Area. I made my proposal, and then set out to locate software or a service that would help me design a portal to direct traffic to the viable components within the prospective web-site.

I soon discovered Site Built-It from SBI. With it I could construct the portal I needed to target the web-site, but I had not acquired it yet. What to do? I chose to study Site Build-It as deeply as I could, check referring sites et cetera until I decided I had better get my feet wet. Then I figured.. 'Why drive traffic to a failing local website when I could talk to the world'. I picked an albeit competitive arena in short stories but with a slant to use short stories as a tool for helping children. It has become a layman's guide for parenting and child development. Consequently, I left the local web-site idea alone.

The SBI web-site can be found at SiteSell.com. The founder, Ken Evoy, made various claims like a 100% unconditional guarantee... that your site would get into the Top 3% of world-wide web-sites, as far as Alexa goes... and that SBI 'over-delivers'. All typical marketing hype, to be sure. Or was it?

Well, the 'over-delivers' aspect is evident even before you purchase the inexpensive web-based service. I was able to access the training tutorials before spending a dime, and I was hooked. The amount of expertise and the crafting of the message and techniques are outstanding and you soon feel that the knowledge you acquire is worth far more than the small fee. It truly over-delivers.

The guarantee is moot since the over-delivery of information, technology , and advice is seemingly limitless. Anyone claiming that guarantee would simply be mean, spiteful and be the kind to blame someone else for their failures.

And as for the Top 3% promise...well, as of this morning, my 107 day old site has made it to an Alexa ranking of 560,220. That effectively puts it into the Top 1% . The work needed to get there wasn't a walk in the park, but that's not the claim. The service provides the tools and the search engine optimization expertise to support all of your efforts... but you will learn. And you will get excited. I promise.