Friday, February 29, 2008

Google me this Batman!

Wow! You know you've hit it big when your company name makes it into the dictionary and then gets turned into a verb. This happened twice in 2006 and there need not be any end to the ways Google will impact our lives.

And Google is all about impact! With stock prices again nearing the $500 mark Google has exploded in a mere 12 years. Its history has included several alliances and many conflicts, but it remains the strongest of the search engines garnering, at a peak in 2004, results for 85% of all searching on the Internet.

Try to imagine, if you will, several dozen if not hundreds of large data centres scattered around the world all linked and juggling the searching and advertizing needs of millions upon millions of people. The immense complexity and obvious performance kudos related to this is staggering. Goggle is something we have come to rely on. It never fails us. It always gives us what we are looking for, and often a bit more.

For webmasters, it also has many closely guarded secrets. Many techniques that must be mastered in order to have your web site show up on page 1 of a search result. In many cases, small companies hire graphics designers to create flashy, animated web sites. They end up looking great, but graphic designers are specialists at making stuff look great. Don't ask them to get your web site on page 1 of a Google search. It won't happen.

Luckily, I, and a happy collection of web site owners, have used a tried and true method to build our web sites. This service takes all of the guess work out of doing Search Engine Optimization, and in the process, hosts our sites and even registers the domains for us. The real trick is traffic, and lots of it. How would you like to get 50,000 page views a month, each and every month? My one year old site does! Would that kind of traffic bring you more business?

You can read a little about my experience on my About page. However, if you would like to learn more for yourself about the powerful service we use, have a look at Site Build It. With this facility I just follow the bouncing ball and concentrate on the site content itself. The rest is taken care of. The search engines are tickled, I get reminders as needed, I see my stats and progress for my keywords... the works. This and much, much more is all included, and it's all for a fraction of the value delivered. No joke! And there is a 100% money-back guarantee!

The point is that with the help of Site Build It and its associated services, I can build something that is entrenched in the Google search world. I know how to keep Google happy now, and I can dream of more sites to come.

Google is the search king on our planet, and you can be one of those people that know how to make it find you.

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